What are some unknown facts on Google Analytics?
1. AVERAGE TIME ON PAGE
Did you know that in Google Analytics,
when the program calculates the average time on a page for your website,
that it does not take into account the last
page in the session? So for example, say I go to
http://www.hindufaqs.com.
I start on the home page, then go to the SEO page and eventually end up
on the social media page. The time I spent on that social media page is
not counted in the average time on page. So why would Google do this?
The main reason, in so many cases, the person leaves their browser open
and that last page, and then walks away from their computer to do
something else. Or maybe they just start doing something else on their
computer and leave that page open. Either way, Google Analytic’s does
not count the time on page for the last page in the session.
2. ISSUES WITH FAKE TRAFFIC
The
normal fairly educated analytics user is now just starting to
understand that not all the traffic to their website is correct. In some
cases, bots can inflate traffic significantly. You can usually see when
this happens because one IP address will send a significant amount of
visits. Outside of this, and the fact that there are now thousands of
these bots on all levels online, there are just general issues with
looking at traffic data. For example, maybe multiple people use one
computer or one person uses multiple devices. If you site is accessed
more than one time in each of these situations, it can throw your
numbers. Also, don’t forget to block traffic numbers from all the people
you work with, right?
3. SERVER VS TAGS VS THIRD PARTY
Most
people don’t really realize how analytics tools work. There are four
main ways. The first is a server side analytics tool. Most hosting
companies offer a basic program like this, but they are not advanced
enough in almost all cases to make any marketing decisions. Third party
analytics program, such as SEM Rush, Alexa, Quantcast, etc, look at
certain metrics regarding how the Internet interacts with your website.
Some of these third-party analytic tools can be fairly accurate.
However, they are usually not precise.
Tags, or code that is placed
on your actual website, allows the analytics program to capture
information following a page load. Google Analytics is actually a hybrid
of a tag and Server based analytic program, and therefore the fourth
option. This generally thought to be the most accurate. But this may all
change with the new Universal analytics.
4. THE ISSUE WITH JAVASCRIPT
One
of the main reason why analytics tools do not count hits from robots is
because robots do not execute Javascript. This allows them to not
report on this data. However, it should be known that in the United
States, 2 to 3% of web browsers also do not have Javascript enabled.
Therefore, that traffic is never accounted for.
5. ANALYTICS TRACKING CODE NOT INSTALLED
One
issue with a tag or website based analytics tracking program, such as
Google Analytics, is that if you do not have the analytics code
installed on the page, that page will not be tracked. This is especially
an issue with larger websites, who are predicted to be missing website
tracking code on as much as 20% of their pages. Think of how much
traffic is not being accounted for! This is a huge issue, and it speaks
lengths about having an analytics person or using an agency if you have a
large web presence. We recently had 2 large clients discover that
tracking code was not on large sections of the website, so it happens
often.
Credits: To the Original Post(from Net)